Nestle To Discontinue Breakaway And Yorkie Biscuit Bars: A Sweet Farewell

Nestle has announced a significant change in its product lineup that has left many fans of British confectionery feeling nostalgic. The chocolate giant will stop the production of two beloved biscuit bars, the Breakaway and Yorkie, which have been staples for many since their respective launches. This decision comes as part of a broader strategy to shift focus toward new products and innovations while addressing declining sales in these categories.

The Breakaway, known for its chocolate-covered biscuit goodness, first hit the shelves in 1970. It has enjoyed a loyal following over the decades, but recent trends indicate that sales have not met expectations. Similarly, the Yorkie biscuit bar, which shares its name with the popular chocolate bar, is also being phased out. However, Nestle assures customers that the original Yorkie chocolate bar will remain available, offering a sense of continuity amid the changes.

In light of these developments, fans of the Breakaway can still find it in stores throughout February and March, particularly at Sainsbury’s, while stocks last. This brief window of opportunity allows loyal customers to savor their favorite biscuits one last time before they disappear from the shelves. The discontinuation of these products highlights the evolving landscape of consumer preferences and the challenges faced by iconic brands in maintaining relevance in a competitive market.

• Nestle will discontinue the Breakaway and Yorkie biscuit bars.
• The decision is a response to declining sales and an effort to focus on new products.
• Breakaway fans can still purchase the biscuit until stocks last in February and March.
• Despite the discontinuations, the Yorkie chocolate bar will remain available.

As a company that has adapted over the years, Nestle aims to innovate while honoring its heritage. The new product lineup is set to include variations on existing favorites, such as the Blue Riband Hazelnut, which features hazelnut filling layered between wafers. This shift reflects Nestle's commitment to evolving with consumer tastes while still aiming to delight those who have grown up enjoying its treats.