JCPenney And Mango: A New Era In Fast Fashion Collaboration

In the ever-evolving world of fashion, partnerships can redefine retail landscapes. JCPenney is taking a bold step by teaming up with the renowned European fashion brand Mango, launching MNG by Mango shops in select locations. This collaboration aims to enrich the shopping experience at JCPenney stores and online, starting Wednesday.

With its roots in Barcelona, Spain, Mango boasts over 1,300 stores across 94 countries. Despite its international presence, it currently operates only 12 stores in the United States, strategically located in areas such as Santa Monica’s Third Street Promenade and Costa Mesa’s South Coast Plaza. The new partnership will expand Mango's reach to 77 JCPenney locations, with plans to grow to 600 stores within a year. Notably, 13 JCPenney stores in the Los Angeles area, including popular shopping destinations like Glendale Galleria and Fox Hills Mall, will feature the MNG by Mango shops.

Since 2007, Mango has successfully elevated its global profile by collaborating with celebrities, including Academy Award winner Penélope Cruz. This has helped the brand capture the attention of fashion enthusiasts. Notably, Scarlett Johansson has also served as the face of the brand in recent advertising campaigns, further solidifying Mango's appeal. With MNG by Mango, JCPenney is not just adding a new line; it's also enhancing its image as a fashion-forward retailer.

While many confuse fast fashion with disposable trends, JCPenney's spokesperson, Kate Coultas, emphasizes that fast fashion can still offer quality and style. She articulates that fast fashion represents stylish items with affordable prices, reflecting the latest runway trends. This collaboration aims to attract younger shoppers and those who may not have visited JCPenney in recent years, creating a fresh atmosphere in their stores.

MNG by Mango is designed for the modern, on-the-go woman who seeks chic, workplace-ready outfits without breaking the bank. With prices ranging from $19 to $29 for tops and under $100 for dresses, customers can expect a blend of sophistication and affordability. From tailored wool suits to stylish sequin tanks, the collection caters to diverse fashion needs, making it an enticing option for fashion-savvy shoppers.

To engage customers and keep them updated on the latest trends, Mango has launched a blog titled “Keep the Beat.” This platform offers design inspiration and previews of upcoming collections. For instance, one recent post featured fashion influencer Cameron Silver showcasing a unique look while strolling through Paris, hinting at potential styles that may soon grace the MNG racks.

As JCPenney embarks on this new venture, customers can discover more about the MNG by Mango collection and find store locations by visiting jcp.com.

In addition to this exciting collaboration, several upcoming fashion events are set to take place:

• Ruthie Davis: On Tuesday, designer Ruthie Davis will host a meet and greet at Kitson, unveiling her fall-winter collection. Guests can enjoy a 20% discount on new season purchases.
• Oou: Celebrate the 10th anniversary of this Los Feliz boutique with a wine and cheese party on Thursday, featuring new collections from Australian and local brands.
• Supergirl by Nastia Liukin: Olympic gold medalist Nastia Liukin will launch her activewear collection for teens at the Glendale Galleria JCPenney store on Saturday.

Moreover, several new stores are opening in Los Angeles, including:

• Mohawk General Store: Recently relocated to a larger space, this boutique offers menswear and women’s accessories from various renowned designers.
• Salsa Fits My Life: A new Portuguese denim brand has opened its first U.S. store, offering a variety of jeans and apparel.

To stay updated on these events and explore the latest fashion offerings, visit the respective websites for each store.