In an exciting turn of events, country music stars Eric Church and Morgan Wallen have embarked on a unique partnership that goes beyond music. They have announced their acquisition of the iconic Field & Stream magazine, a beloved publication in the outdoor and adventure space. This move marks a significant shift for both artists as they venture into the world of publishing and outdoor lifestyle branding.
On Thursday, Church and Wallen shared their plans to relaunch Field & Stream as a biannual print magazine, a revamped digital platform, and even a clothing line. Additionally, they plan to host a music festival, aligning perfectly with their artistic personas and love for the outdoors. Their collaboration is not just about reviving a brand; it's about creating a community that celebrates outdoor adventure and the memories that come with it.
The official announcement on the magazine's website proudly proclaimed, “Field & Stream magazine is back—the way you remember it. Only bigger. And better.” They expressed their commitment to maintaining the essence of the brand while introducing fresh ideas and initiatives aimed at a new generation of outdoor enthusiasts.
The acquisition of Field & Stream is a landmark event, representing the first time in its 150-year history that the brand will be united under the ownership of a team that includes both Church and Wallen. Together, they are committed to revitalizing the magazine while simultaneously introducing new elements designed to engage outdoor enthusiasts of all ages. With Doug McNamee, a former president of Chip and Joanna Gaines’ Magnolia brand, overseeing the project, there is a strong emphasis on blending tradition with innovation.
As they embark on this journey, Church and Wallen are determined to honor the legacy of Field & Stream while creating new opportunities for fans and outdoor lovers alike. This strategic move not only highlights their passion for the outdoors but also their entrepreneurial spirit. It will be fascinating to see how this collaboration unfolds and the impact it will have on the outdoor and country music communities.
Exploring the New Ventures of Field & Stream
As part of the revitalization plan, Church and Wallen have introduced the Field & Stream 1871 Club, which offers a tiered membership structure that provides subscribers with exclusive access to online content and archives. This initiative reflects their commitment to fostering a community centered around outdoor adventure and conservation. The club offers three subscription tiers, ranging from $15 to $95 annually, ensuring that there is something for everyone.
Moreover, ten percent of the net profits from the 1871 Club will be dedicated to supporting nonprofit organizations that focus on outdoor conservation, such as Ducks Unlimited. This commitment to philanthropy not only strengthens their brand but also aligns with the values of their audience, who are passionate about preserving the beauty of nature.
The duo’s long-term vision includes experiential brand extensions that promise to enhance the Field & Stream experience. These initiatives will likely encompass various outdoor events and festivals that celebrate the great outdoors while incorporating music and community engagement. As Church and Wallen continue to develop their plans, the excitement around the relaunch
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