Exploring The Green: Celebrities Cashing In On The Cannabis Craze

Marijuana, which up until very recently, was considered a taboo subject, has quickly found its way into the forefront of mainstream conversation. The drug, which is legal in some shape or form in 24 states in the U.S, has become big business for several who have cashed in on the cannabis craze. As the stigma surrounding marijuana diminishes, many celebrities are jumping on the bandwagon, turning their passion for cannabis into lucrative ventures.

From musicians to actors, a wide variety of stars are not only endorsing cannabis products but are also creating their own brands. This shift highlights the changing perceptions of marijuana, showcasing how it has evolved from a controversial substance to a viable market opportunity. Let's take a closer look at some of the notable personalities who are making waves in the cannabis industry.

Bob Marley is often regarded as a cultural icon in the world of marijuana. His family has partnered with Privateer Holdings to market a line of cannabis products under the name Marley Naturals. This venture includes branded cannabis flower and oil, as well as bath products like lotions and body scrubs. His legacy continues to thrive as the family works to promote responsible use and the positive aspects of cannabis culture.

Table of Contents

• Bob Marley
• The Weeknd
• Wiz Khalifa
• Snoop Dogg
• Seth Rogen
• Willie Nelson
• Melissa Etheridge
• Montel Williams
• Tommy Chong

Bob Marley

Bob Marley's family has taken significant steps to honor his legacy in the cannabis world. They have entered into a partnership with Privateer Holdings, a company focused solely on cannabis investments. Through this collaboration, they have launched Marley Naturals, which offers a range of cannabis products, including flower, oil, and even personal care items.

Biography and Personal Details

The Weeknd

The Weeknd, the Toronto native, has made his mark in the cannabis industry by signing a deal with PAX, a well-known company in the vaporizer market. This collaboration allowed him to lend his name to a new line of tobacco and marijuana vaporizers, which featured his iconic "XO" logo. The vaporizers were sold during his "The Madness" Fall Tour, showcasing his commitment to the cannabis lifestyle.

Wiz Khalifa

Wiz Khalifa is one of the most prominent advocates for marijuana in the entertainment industry. He has made significant strides to profit from his passion for cannabis. Khalifa partnered with "The Cookie Co.," a California dispensary, to launch his own strain of marijuana called "Khalifa Kush," reflecting his personal preferences.

Additionally, he has collaborated with River Rock Cannabis to expand the Khalifa Kush line into Colorado, a state known for its progressive stance on recreational marijuana. Wiz has also teamed up with RAW rolling papers to create unique pre-roll tins, enhancing the smoking experience for fans.

Snoop Dogg

Snoop Dogg has long been synonymous with cannabis culture, having invested millions of dollars into various cannabis ventures through his venture capital fund, Casa Verde Capital. His investments include companies like Eaze, a marijuana delivery service dubbed the "Uber of weed," and Merry Jane, an online platform that serves as a cannabis encyclopedia.

Seth Rogen

Seth Rogen has also jumped into the cannabis discussion, co-founding MerryJane.com alongside Snoop Dogg. This site aims to educate the public and dispel myths about marijuana, while also serving as a resource for cannabis enthusiasts. Rogen's involvement reflects his dedication to normalizing cannabis use and correcting misinformation.

Willie Nelson

Country music legend Willie Nelson has partnered with Tuatara Capital to launch "Willie's Reserve," a brand of marijuana sold in Colorado. This venture aims to provide high-quality cannabis products while promoting responsible usage within the regulated market.

Melissa Etheridge

Melissa Etheridge has collaborated with Greenway Compassionate Relief to develop "cannabis-infused fine wines." Due to legal restrictions, these products are marketed as "wine tinctures." Etheridge's work reflects her commitment to using cannabis for wellness and enjoyment.

Montel Williams

Montel Williams is a strong advocate for medical marijuana, stemming from his own experiences with multiple sclerosis. He has opened a dispensary in Northern California and is actively working to push for marijuana legalization in Ohio, reflecting his dedication to the cause.

Tommy Chong

Tommy Chong, part of the iconic comedy duo Cheech & Chong, has ventured into the cannabis market with his own products. He has developed "Smoke Swipe," an odor remover specifically designed to eliminate marijuana smells from clothing. Additionally, he has launched his own cannabis brand called Chong Star, further cementing his legacy in cannabis culture.