Sean Combs Takes Legal Action Against Sean John For Unapproved Use Of Likeness

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Sean "Diddy" Combs is making headlines once again as he pursues legal action against the fashion brand he founded, Sean John. This surprising turn of events comes after Combs sold the brand back in 2016 and has since engaged in several public disputes with it. According to reports from AllHipHop, Combs has filed a lawsuit against the company for a whopping $25 million, claiming they have used his likeness without permission and fabricated quotes to promote their latest line, Sean John x Missguided.

The lawsuit reveals that Combs's legal team emphasizes that while Global Brands Group, the current owner of Sean John, holds the right to use the trademark, recent marketing efforts have crossed the line. They argue that the use of a fake quote, which was falsely attributed to Combs, misrepresents his involvement in the brand's current direction and design choices. This misuse of his name has raised serious concerns for the rapper.

In addition to the fabricated quotes, the lawsuit also addresses a promotional video released by Sean John that included Combs's image without his consent. This blatant disregard for his likeness is a significant factor in Combs's legal battle, as he aims to protect his brand and legacy. The ongoing legal issues with Sean John are not new for Combs, as he has previously contested the brand's use of his "Vote Or Die" slogan, further illustrating the complexities surrounding his relationship with the brand he once founded.