NBA Players Team Up With Goalsetter To Empower Minority Youth Through Savings

It's inspiring to see how athletes leverage their wealth and influence to support meaningful causes. Recently, several NBA players have joined forces with the mobile banking app Goalsetter to encourage financial literacy among minorities and help them learn the importance of saving money. This initiative coincides with Black History Month and aims to establish savings accounts for one million Black and Brown children.

As part of this initiative, participating athletes will "draft" 100 children each and deposit $40 into their Goalsetter accounts. Notable NBA figures such as Chris Paul and Harrison Barnes are leading this effort, supported by players from the WNBA, MLB, and NHL. Their collective goal is to foster a culture of savings and investment among younger generations.

Chris Paul is focusing on children from the 61 Leadership Alliance in Winston-Salem, North Carolina, while Harrison Barnes has taken an extraordinary step by selecting 500 children from organizations like Build Black in Sacramento and TL Marsalis Elementary in Dallas. This commitment from athletes highlights the impact that financial education can have on children's futures.

According to Barnes, children with savings accounts are six times more likely to pursue higher education. If Goalsetter successfully opens one million savings accounts, it will contribute a staggering $40 million to college funds, significantly enhancing educational opportunities for these children.

In a heartfelt statement, Chris Paul emphasized the vital role of financial literacy, stating, "Black History Month is a reminder of the hundreds of years that Black people have been a labor force and a consumer class in America. This partnership is about learning from our history to create a strong future that prepares the next generation of Black and Brown kids to be savers and investors. Financial education is a necessary and critical component of creating an equal America."

The campaign is dedicated to the historical promise of "40 acres and a mule," which aimed to provide land to newly freed slaves, a promise that was ultimately overturned by President Andrew Johnson. With deposits being FDIC insured and accessible via the Mastercard-backed Cashola debit card, this initiative is designed to set children on a path toward financial success.