Russell Westbrook: A Journey Through His Historic Career And Brand Legacy

Russell Westbrook had one of the greatest individual seasons of all time in the 2016-17 NBA season. Boasting regular season averages of 31.6 points per game (PPG), 10.7 rebounds per game (RPG), and 10.4 assists per game (APG), Westbrook became the first NBA player since Oscar Robertson in the 1961-62 season to average a triple-double for an entire season. This remarkable achievement earned him the MVP award, solidifying his status as one of the game's top talents. Now, he proudly claims yet another milestone: signing the largest contract in Jordan Brand history.

In a groundbreaking move, Russell Westbrook and Jordan Brand have agreed to a 10-year contract extension, making him the highest-paid athlete in the brand's history. Although official figures have not been released, it is estimated that the total value of the deal could exceed $100 million, with projections even suggesting amounts closer to $150-200 million. This contract further cements Westbrook's legacy not just on the court, but also in the realm of sports marketing.

Since first joining the Jordan Brand in 2013, Westbrook has become the face of the annual Air Jordan model. Although he has yet to have his own signature on-court shoe, he has released two off-court models, the Westbrook 0.1 and 0.2. The Jordan Brand is now planning to develop a dedicated on-court Westbrook shoe, ensuring that the 28-year-old superstar will have a lasting presence in the basketball sneaker market. According to insiders, this upcoming shoe is expected to be "unlike anything that Jordan Brand has done before."

Westbrook's new shoe deal adds complexity to his contract discussions with the Thunder. Reports indicate that the team offered him a 5-year, $200 million maximum contract extension that would take effect in the 2018-19 season. However, as of now, Westbrook has yet to sign the deal, and both parties have a deadline of October 16 to reach an agreement. If he opts not to sign the extension, he may choose to become an unrestricted free agent after the current season.

Interestingly, Westbrook could still opt to sign the extension for the same amount, even if he opts out of his current contract. He also has the option to request a no-trade clause, which would not be possible if he were to sign an extension. With the financial security provided by his new contract with Jordan Brand, he has the flexibility to explore various opportunities.

Ultimately, Westbrook could consider signing a shorter-term deal with the Oklahoma City Thunder, similar to tactics employed by LeBron James. This would help him keep his options open should he decide to seek a more favorable situation in the future. The financial backing from his Jordan Brand contract gives him the freedom to make strategic decisions regarding his career.